Ripil is social media for good: seeing good, doing good, celebrating good. It is an online social platform that allows users to share good news articles, easily track their kind deeds, and connect with a larger community that believes in the power of kindness. Ripil users are able to follow familiar social media functions such as posting descriptions and pictures, sharing, liking, commenting, and joining groups. Ripil differs from others social platforms in its exclusive focus on positivity. Ripil is putting positivity in the spotlight, turning the paradigm that “positivity = small” on its head.
While working as the President of the Pay Forward Movement, Ripil CEO and Founder Charley Johnson got a front row seat to the kindness industry. Patterns in the non-profit world started to become very clear: if people got involved with a non-profit in the kindness industry, it was often on a small scale and with hesitation. “People know their efforts will fade away when the non-profit company goes under in a matter of years. They don’t get to see the lasting effect of their actions” Charley says. His vision to create a lasting, frictionless pathway to the world of good and kindness began to form in Charley’s mind.
His initial attraction to the idea of making kindness easily seen did not include social media, but the platform became the most clear gateway to a global reach. “The Ripil social platform concept was simply brought forth because we followed people’s eyes,” Charley says. “Three billion people have a phone in their pocket, why wouldn’t we utilize that?” To be the world leader in kindness, Charley knew he needed to go where the masses are.